About Klein

During every moment of our 30-plus years, we’ve been refining our understanding of B2B and consumer markets, challenges and opportunities. We’ve helped a lot of businesses make better decisions. Chances are, we’ve seen issues similar to yours, so we’ll know how to help.

Our research philosophy is refreshingly practical. No one-size-fits-all approach here. From designing research to delivery of findings, we work with you, and for you (and clients tell us we’re pretty great to work with too.)

You’ll always feel like you have a trusted partner to talk to. We speak business language. Your language. We’re straight shooters and clear communicators.

And it’s your business that reaps the rewards. By asking the right questions and uncovering the most relevant insights, we deliver outputs that can guide change, drive understanding and help your business thrive.

After all, our success relies on yours.

Our people

Simon Edwards

Managing Partner

Engineers love identifying and solving problems which might explain why this qualified engineer has embraced market research. Simon loves the diversity of organisations he deals with, getting to know them intimately, and seeing them embrace research insights. When Simon isn’t working you’ll find him working the controls on his guitar amp. Simon has a passion for music, which he makes, listens to and obsesses over. His neighbours will tell you he’s a much better market researcher than he is a musician.

Richard Birks

Partner

Combining his history selling chocolate and his love of puzzles, Richard finds nothing sweeter than helping clients solve their problems to make the right decisions for their business. Famous in the office for wanting to buy the product the client sells for every job he does, riding bikes slowly and cooking pizza quickly.

Mallory Pels

Partner

Mallory’s career in market research is an extension of a self-confessed nosey nature, with better pay. She uses her powers for good, however, taking great joy in seeing businesses prosper after helping to find what makes them tick. When not deconstructing business problems and forming strategic solutions, Mallory is a dedicated online shopper and devoted shoe collector.

Brittany Simpson

Senior Researcher

Mystery shopping, brand health, customer experience, segmentation studies—no two days are the same for Brittany, which is just part of why she loves research as she does. Britt’s a real people person, which may explain why she’s great at research, and why clients like her. We like her because she likes a good laugh along with good wine, good cheese, and good music.

Harry Tzaikos

Research Associate

Harry's thirst for knowledge has driven him to study everything from finance to marketing to education. Following Marketing and Sales roles in the not-for-profit and retail sectors, his curious mind, love of census data and penchant for puzzles naturally led him to Market Research. This Perth native is passionate about turning insights into stories that drive strategic decision making. Outside of work hours you'll find him hunting down pastries or enjoying a glass of wine and a dance.

"Klein are a true brand custodian for our business; having guided our brand & business development decision making since 2014. They are down to earth, honest and trustworthy; working alongside the team at Klein is a rewarding experience."

ALEX D'AMICO

Head of Marketing, Forty Winks

"For more than two decades Klein has worked closely with the Bunnings business to provide exceptional customer research and insights which has helped shape the Bunnings offer as it is today."

CLIVE DUNCAN

Director – Merchandising & Marketing, Bunnings

"Their combination of grey hair and rocket science is perfectly attuned to our needs. A true Strategic Partner, the team at Klein understand us well beyond the brief."

SIMON BURRETT

General Manager – Marketing, Harris Scarfe

"Klein has the experience and confidence to tell you what you need to hear; not just what you want to hear."

CRAIG FLANDERS

Co-founder & CEO, Spinach

"Klein gain deep insight into what is truly important to our customers and how they rate our performance. Their model is extremely powerful, easily understood and actionable."

ROB CAMERON

Managing Director and CEO, GPC Asia Pacific

"Since 2014 Capricorn have engaged Klein to undertake numerous research projects on its behalf, including focus groups as well as qualitative and quantitative research. The Klein team have always delivered, with their reports containing valuable insights used to guide our strategy development."

DAVID FRASER

CEO, Automotive, Capricorn

"Klein have provided Liberty OneSteel with a unique model and service we could not find in the market, and we remain one of their most satisfied customers."

MARK SCHOLEM

BDM, GFG Alliance Australia

"Klein’s work has been invaluable – an enormous assistance to effective decision making processes, planning and commercial outcomes."

COLIN DALY

COO, Bapcor New Zealand

"We learn what we need to know, not just what we want to hear. They are a true partner of our business."

NICK PRITCHARD

Group Managing Director, Gale Pacific Limited