Consumer Decision Making
TKP's PREDICTA is a proprietary tool used to model the customer’s decision making process
Buyers do not make decisions based on a single attribute, i.e. price, brand name
- Buyers examine a range of products with different combinations of features and attributes
- Buyers perform a complex series of tradeoffs before reaching a decision
- The market is dynamic – competitors, products and pricing all evolve and change
- As marketers, price cuts should be the weapon of last resort
PREDICTA provides a thorough understanding of your market and what consumers truly value in your product / service, and how these attributes are connected and related.
Contact us to find out more.