SEGMENTA does not just tell you if your consumers are mainly older or younger, male or female, what work they do etc..
SEGMENTA tells you what they think and feel and do.
It defines consumers in terms of their mood, attitudes and behaviour towards your brand:
- Who uses your brand, why they come to you and how many there are.
- Who uses your competitorís brands, why they go to them and how many of your customers are going to them.
Our clients successfully use this marketing insight to:
- Focus on the most profitable consumers; the 20% who deliver 80% of revenue.
- Bring consumers to life to better target communications to segments.
- Develop products and services to address specific segment needs.